Flowers Canning Town Privacy Policy and Customer Data Information

Introduction

This Privacy Policy explains how Flowers Canning Town collects, uses, stores, and protects your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable UK data protection laws. The policy applies to all customers placing orders with Flowers Canning Town from Canning Town and surrounding districts. By using our services, you agree to the practices described in this policy.

Data We Collect

Flowers Canning Town collects various categories of personal data from customers to process orders and provide high-quality service. The types of data we may collect include:

• Identity Data: Your full name and, if applicable, recipient's name for delivery purposes.
• Contact Data: Delivery address, billing address, phone number, and occasionally, your email address to confirm orders and provide updates.
• Order Information: Details of your order, special delivery instructions, and gift messages.
• Payment Data: Relevant details necessary to process your payment (such as billing address and transaction information). Please note: We do not store credit or debit card information, as payments are processed securely by authorised third-party payment processors.
• Usage Data: Non-identifiable details on how you interact with our website, such as pages viewed and order frequency, to help us improve our services.

Lawful Basis for Processing Your Data

Under the GDPR, we must have a lawful basis for processing your personal data. Flowers Canning Town relies on the following bases:

• Contractual Necessity: Most personal data is processed to fulfil your orders, deliver products, and provide related customer service.
• Legal Obligation: Certain information is processed to comply with legal and regulatory requirements, such as record-keeping and tax obligations.
• Legitimate Interests: We may use your data to improve our services, prevent fraud, secure our operations, and market relevant services, provided these interests are not overridden by your rights and freedoms.
• Consent: Where required (for example, for marketing communications), we will seek your explicit consent and you have the right to withdraw it at any time.

How We Use Your Data

Flowers Canning Town uses your data for the following purposes:

• Processing and fulfilling your flower orders and keeping you informed of their progress.
• Delivering flowers or gifts to the recipient's address as requested.
• Communicating with you regarding your order status, updates, and any customer queries.
• Managing payments, fees, and charges, including the prevention of fraudulent transactions.
• Complying with applicable laws and regulatory requirements.
• Improving our services, website functionality, and customer experience.
• With your permission, sending you information about special offers, seasonal products, or service updates.

Data Retention

We retain your personal data only as long as necessary to achieve the purposes described above, or as required to comply with legal, accounting, or reporting obligations. Typically, Flowers Canning Town keeps data related to orders for up to six years, in line with UK tax and contract laws. Personal data used for marketing (when consent is given) is retained until you withdraw your consent. After the retention period, your data will be securely deleted or anonymised.

Data Processors and Sharing

Flowers Canning Town works with authorised third-party service providers (processors) to facilitate our business operations and the delivery of your order. These processors may include:

• Payment Service Providers: For secure processing of payment transactions.
• Delivery Partners: For the delivery of flowers and gifts to the intended recipients.
• IT and Cloud Service Providers: For hosting our website, managing data, and maintaining service reliability and security.

All processors are required to comply with relevant data protection laws and act only under our instructions. We do not sell or rent your data to third parties for marketing purposes.

International Transfers

In general, your personal data is processed and stored within the United Kingdom or European Economic Area (EEA). If data needs to be transferred outside the UK/EEA, we ensure adequate safeguards are in place to protect your privacy, consistent with GDPR requirements.

Your Data Protection Rights

Under the GDPR, you have several rights regarding your personal data. These include:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You may request corrections to inaccurate or incomplete data.
• Right to Erasure: You can ask us to delete your personal data under specific circumstances.
• Right to Restrict Processing: You can request to limit how we use your data.
• Right to Data Portability: You have the right to receive your data in a structured, commonly used, and machine-readable format or request it to be transferred to another party.
• Right to Object: You may object to processing based on our legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us using the details found on our website or in your order confirmation correspondence. We will respond to your request within one month as required by law.

Security Measures

We are committed to keeping your information safe. Flowers Canning Town implements technical and organisational measures to safeguard personal data from unauthorised access, alteration, disclosure, or destruction. These include encryption, secure password management, regular cybersecurity reviews, and staff training.

Policy Updates

This Privacy Policy may be reviewed and updated as business practices or legal requirements evolve. Changes will be clearly posted on our website. Your continued use of our services signifies acceptance of these changes.

Contact and Complaints

If you have questions about this policy or wish to exercise your data protection rights, please get in touch with us via our website contact form or through the means given in your order confirmation. If you believe your data has not been handled in accordance with the law, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

Thank you for trusting Flowers Canning Town. We are committed to protecting your privacy and delivering excellent service to customers in Canning Town and surrounding districts.